Elysium Real Estate is the GTA’s up and coming Brokerage catering to the needs of today’s young professionals.
As this new Brokerage was growing up, it was time for a more professional brand.
It all started with analyzing their company goals and the target market:
- Women 25 to 50 years old
- Single and married
- Household income: $100,000 +
During an interview with the brokerage owner, I discovered what was at the core of his vision: helping clients find their paradise.
We Help You Find Your Paradise
This simple statement was the inspiration behind the logo design: from the intricately designed gates, the simple slender font and the thin line separating the company name to the blue, yellow and black colour scheme. All of these elements combined – promise your paradise awaits behind those gates.
Elysium’s brand refresh now positions it has a front runner among other high-end brokerages.