Half Your Plate Campaign

Fun with fruits and veggies

In an effort to simplify the concept of consuming at least 5 to 10 fruits and vegetables a day, the Canadian Produce Marketing Association developed the Half Your Plate campaign.

Forget counting those portions, Canadians can now easily incorporate produce into each meal by filling up half a plate with fruits and/or veggies.

Drawing inspiration from the marketing material already developed, the website is designed to make eating produce fun, easy and affordable. With lots of enticing photography and fresh content, consumers are sure to find inspiration and valuable resources.

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Check out the website here >

Carefully crafted as Creative Director at EnvisionUP