Appealing to the tastebuds

Also known as the Government of Canada Workplace Charitable Campaign, the GCWCC is an annual charity campaign that provides the opportunity for Federal Government employees to support the United Way and other charities.

Otto’s Big Bite Breakfast is the first of a series of events that will raise funds for the GCWCC. This event kicks off the GCWCC campaign at Pest Management Regulatory Agency (PMRA), Health Canada.

In order to gain traction for the campaign we decided to appeal to the tastebuds. The poster design attracts viewers from afar with the delicious photography and then pulls them in further with the typography and layout.

Why go through painful stock photography searches when you can take your own photo! One of the reasons I love donating time to charities is the freedom to be creative in multiple mediums.

Event sponsors: Otto’s BMW, Big Bite Catering, Sure Print, and your’s truly 🙂